The digital landscape has changed a lot over the last few years. This is a very dynamic area that evolves almost at the same time as modern technology. Not getting informed about the changes that happen can very easily get anyone kicked out of business very quickly. One day, you can be at the top and the next day, you can find yourself at the bottom. That is exactly why keeping up with new digital marketing trends should be the number one priority for anyone who wants to be a successful marketer in 2020 and in the following years. To help you stay in the affiliate marketing world, we, at Advivus, have created a list of the most popular trends that you shouldn’t ignore in 2020. Get informed about them and plan how you can implement them in your existing marketing strategy.
Hot digital marketing trends in 2020 you shouldn’t miss checking out
No matter the type of industry you are part of or the type of services and products you offer, you will want your business to reap the benefits of digital marketing. Analyzing the current trends in the digital marketing industry is what can help any marketer or business owner come up with a marketing strategy to attract more audience and beat their competition. On the other hand, businesses that can’t keep up with the evolving trends can miss out on a lot of opportunities for becoming bigger and stronger. So, what will you do – fight for a better position in the marketing industry or let your competition take your place?
One of the things you need to know before becoming an affiliate marketer is that patience and persistence matter. You can’t become the best affiliate marketer overnight! You need to put a lot of effort and learn a lot because that is how you will climb to the top. And, if you follow current digital marketing trends, you will be one step closer to achieving your goal. So, if you are ready, let’s take a look at the trends that currently have the biggest impact on the audience.
The power of Artificial Intelligence (AI)
Remember the time when the concept of artificial intelligence has been ridiculed? Two decades ago, none of us believed we will have smart appliances and equipment right in our homes. The concept of artificial intelligence is the reason why items we use on an everyday basis grow smarter and smarter as time goes by. There is no doubt that AI can make our everyday lives simpler. But we need to ask ourselves how can marketing benefit from AI?
AI allows businesses and marketers to analyze and predict customers’ behavior. Take for example chatbots! Chatbots are AI software that communicates with users and provides them with the necessary information. As the name suggests, chatbots communicate with users mostly through chat windows but it is also possible to communicate with them via phone calls. The thing that makes AI so interesting is that it can actually learn new things from the tasks that were given to it. AI constantly learns about customers and uses that knowledge to improve customer service and interactions.
A recent study showed that more than 80% of businesses have started to use chatbots. This new digital marketing trend is on the rise because, with the help of it, business owners can:
- get a 24-hour customer service
- instantly respond to customers’ questions
- save money since there is no need for overtime pay
Voice search technology is on the rise
In 2020 we will transition from text to online voice searches. Numbers show us that, in 2020, more than 50% of all online search queries won’t be typed in search engines. Instead, people will search for the information they need using voice search technology. The rise in popularity of voice search technology is closely connected to the rise of smart speaker devices. Now, you can get answers to any question you have with the help of Google Home and Amazon’s Alexa. Most people find voice search to be simpler and faster than the text search. Voice search technology allows you to get answers on the go! Simply say “Okay Google/Alexa” and ask the question you have.
Content marketing is still in the game
This might come as a surprise – content marketing is still necessary in 2020! Even though we are witnessing the rise of AI and voice search technologies, they still can not function without SEO and content marketing. If there is anything that can attract customers to a page or website, it is quality content. This is why content marketing is among the digital marketing trends you shouldn’t ignore in 2020! People who want to advertise their company, services, or those who want to sell their products won’t be able to do that without the content of high-quality. Beware that content creation isn’t as simple as it sounds. You will need to put a lot of effort into creating compelling content that can target your audience. Our affiliate marketing blog can tell you more about content writing and SEO, so make sure to go through it to learn more about this matter.
The influence of Influencer marketing
In order to become a successful affiliate marketer, you will need to have a website that ranks high. However, many affiliates are struggling with website ranking. If you too are one of them, ask yourself why your affiliate website isn’t ranking the way you expected. Simple mistakes can be the reason why you too are struggling with this problem. But, if you correct those mistakes and implement new digital marketing trends into your strategy, you will increase online traffic and get a better ranking. And you know what? You will manage to do this even faster if you opt for an influencer marketing strategy.
The main idea behind this strategy is to promote your services or products and get sales with the help of an influencer. If you choose a strong influencer with a brand that is similar to the brand you want to build, you will get the results you were hoping for! Basically, the only thing you will have to do is to find the right influencers and they will do the rest.
As you can see, you can benefit a lot from the current digital marketing trends! Therefore, do your best to keep up with them and you will climb to the top in no time. In case you have any questions or you want to work with one of the best affiliate marketers, contact us! We will discuss the details and provide you with the information you need.
Anica Jovanovic is an online marketing specialist and copywriter for Advivus. She has worked intensively with SEO and copywriting for several years in the US market and has since worked for an online marketing agency helping clients to succeed with their online marketing efforts.