Are you in search of ways that can help you increase your brand’s exposure, attract and connect with new audiences? Then you should start working on an influencer marketing strategy as soon as possible! If you execute a collaboration with influencers properly, you will manage to increase traffic, target new audiences, and skyrocket sales. In short, if you pull of influencer marketing, you will get the results you are hoping for. To help you get started, we, at Advivus, have written a couple of tips on creating a successful marketing campaign. Keep reading to learn more about it!
Influencer marketing – What is all the fuss about?
Influencer marketing is a combination of old and new online marketing tools. It goes hand in hand with two other marketing strategies – content creation and social media marketing. So, understanding how these two work can help you build a better influencer marketing campaign. This type of marketing strategy needs strong influencers (content creators) who attract audiences and potential customers by promoting services or products on their channels. Basically, an influencer attracts customers to you, so that you don’t have to do it. However, you won’t get the results you are hoping for if you don’t choose influencers carefully. You need to find the one that has already built a strong brand and has many followers. Choosing the wrong influencer might be the reason why your affiliate website isn’t ranking the way you expected, but it is not the only one.
Your approach to influencer marketing also matters! To come up with a good campaign, you will need a plan and to do a lot of research. You will have to be patient and learn how to approach influencers. After all, you will be talking to a person and not to a company. Find out which social skills are necessary for good interaction and put them to good use when you start reaching out to influencers.
How to create an influencer marketing strategy that sells?
A successful internet marketing strategy isn’t something you can put together in one afternoon and hope it will show good results. If you think the only thing you will have to do is find an influencer and give them a product to promote, you are wrong. There is more to influencer marketing and you shouldn’t rush the process of setting up your campaign. Remember what we have told you? Patience matters! Thus, you will need to spend more time on setting up your campaign and go through every step we have written for you. Let us guide you to success!
Here is how you can create a strong marketing strategy using online influencers.
Define your target audience and your goals
Have you gone through the things you should know before becoming an affiliate marketer? Then you already know how important it is to choose the right niche and target the right audience. Ask yourself these questions and you will be able to define your target audience:
- Who is your target market? What is the age of the people you want to reach? And what about their gender, location, and marital status?
- What are the interests of the people you want to reach? Are they into fashion, sports, music, gadgets, IT?
- What is the behavior of your audience? What kind of products attract them and what websites do they visit?
Answering these questions will help you understand better your audience. It will be much easier for you to determine who is responsible for influencing their buying decisions.
For a successful influencer campaign, you will also have to set your goals. Do you want to expand the awareness of a brand or you want to get more product sales? Influencer marketing can help you reach both of them but you will still need to clearly define what you want of this strategy.
Find the right people to work with
One of the most crucial steps of starting a successful internet marketing campaign is choosing the right influencer. It is important to understand that you can just hire the first influencer you stumble upon. You have to find the one who can reach your audience and drive engagement. Choosing the right one will be much easier if you get informed a bit more about influencers with the help of our comprehensive marketing guides.
Influencers can be found anywhere and can be anyone! Even though they all understand and know how to get 1000 followers and new site visits, that doesn’t mean all of them will be the right fit for your needs. Based on the service or product you want to sell, you should determine what kind of influencer you need. Strong influencers have worked very hard to popularize their brand. Thus, you should find the influencer with a strong brand and followers that suit you. Here are some guidelines that will be of use to you when choosing an influencer:
- The content one influencer shares has to be relevant to your business.
- They should share like-minded values and tone of voice.
- Choose an influencer that has a good reputation and good engagement.
- The influencer you want to work with posts high-quality content and does it regularly.
Working with influencers means you will have to be willing to give up some control. Just make sure you have hired an influencer with quality content and you won’t have to worry about a single thing.
Measure the success of your influencer marketing strategy
The last thing you should do before the launching of your campaign is to determine how you will track the results. There are different ways that can help you measure the success of your influencer marketing strategy. For example, you can create a specific hashtag that will help you track your influencers are doing. Also, if you want to get more sales, consider giving your influencers affiliate codes. With the help of them, you will find out how many sales have been generated from influencers.
There you have it, these were the most important steps for starting a successful influencer marketing campaign. If you have any questions or you are in search of quality affiliates, make sure to get in touch with us and we will gladly help out.
Anica Jovanovic is an online marketing specialist and copywriter for Advivus. She has worked intensively with SEO and copywriting for several years in the US market and has since worked for an online marketing agency helping clients to succeed with their online marketing efforts.