There are so many social media platforms that can be considered as a great environment for promoting services and products online. A successful affiliate marketer should be aware of all of them and try to keep up with the current trends and strategies. That is how you can fight for your spot in the world of affiliate marketing and become someone of great importance. But, before you start searching for new social media networks, keep in mind one thing. Even though you should consider promoting on as many networks as you can, you shouldn’t ignore the world’s most important and the biggest one – Facebook. Everyone is using Facebook and you can very easily find your target audience and attract it with the help of paid ads. This is exactly why we wanted to share with you a couple of tips on how to do affiliate marketing with paid Facebook ads.
Our step-by-step guide will help you get started and also point out a couple of things you, as an affiliate, need to be aware of. So, if this sounds like something you want to learn, make sure to keep reading!
Getting started with affiliate marketing on Facebook
Before we start explaining what Facebook ads are and how you can use them, we will need to go through the basics of Facebook marketing. If you are planning to use Facebook for affiliate marketing, you will first need to create a page. This is a pretty simple thing to do. Just choose the option from a drop-down menu and you will be on your way to make a page. Enter a few relevant details about your business and you will be good to go! A Facebook page will give you access to many useful insights. You will be able to track followers, but also page views and other statistics. But, make sure to create the content on your page wisely. This goes for ads too! Quality content brings better results. Learning about the most common SEO mistakes affiliates make can help you make quality content.
Build an audience
The next step is all about finding ways of attracting customers and building an audience. Keep in mind that you shouldn’t start with paid ads until you build an audience. Trust us, there is no point in advertising if your page doesn’t have followers. You will only waste your money and time! So, you will need a different approach. It is a good idea to start small and focus strictly on the type of audience you need. Think about the services or products you are trying to sell and their buyers. What is the age of those people? Are they male or female? Where do they live?
Answering these questions will help you customize your paid Facebook ads and target your audience. Here is a piece of advice from successful affiliate marketers – you should avoid targeting people who are still in school or under 21. They usually don’t have a lot of money and can’t afford to buy stuff online.
Look for ways of getting more organic engagements
Here is the thing – everyone can buy likes online, but you shouldn’t be among them! If you want to be a successful affiliate marketer, you will need to get organic engagement. Having random likes from random people won’t do you any good. You will need to find real people who are interested in what you are offering on your page. This is one of the most important things you need to know regarding how to do affiliate marketing on Facebook. Since our goal is to share on our blog as much affiliate marketing tips as possible, we will also tell a few things about how you can get more people to like your page. And yes, we are talking about getting likes from real people.
After you set up your page, send a message to your friends and family, and ask them to check it out. Tell them to spread the word! Enter small Facebook groups and create call-to-action posts in which you are inviting people to visit your page. Afterward, you can ask them to like your page if they want to receive more updates from you. But, make sure you are not being too pushy. You might deter potential customers!
How to do affiliate marketing with paid Facebook ads?
Since you want to use Facebook in your marketing strategy, paid Facebook ads will bring you the results you need. If you are one of the marketers whose affiliate website isn’t ranking, Facebook ads will be of use to you too! They can help you remarket your website traffic and get a better ranking! But what is so special about ads on Facebook? Unlike the ads on Youtube that pause the video you want to watch, Facebook ads don’t disrupt the user’s experience. You can scroll through the news feed the same as every day and Facebook will occasionally show ads that are relevant to your interests.
Setting up paid Facebook ads
Here is how you can make a Facebook ad in no time! Simply go to Advertising on Facebook and click on the button “Create an ad”. That last click will take you to the Facebook Ads Manager. Now, you will have to decide what your marketing objective is. Here are the options that will be presented to you:
- Awareness – for generating interest in products or services
- Consideration – for getting people to seek more information about your business
- Conversion – for boosting sales of the products or services
The next step includes customizing your ads. You will have to answer a couple of questions regarding the audience, placements, and budget. It is really important to plan your budget very carefully. Remember what we have told you? Start small and then extend your campaigns. There is no point in spending tons of money if you haven’t targeted the right audience.
Keep in mind that your paid Facebook ads should complement other efforts you, as an affiliate marketer, make on other social media networks. Even after you set up your ads, keep looking for ways of getting more organic engagements. Test different types of ads and see what brings better results. And, in case you have any questions, feel free to contact our affiliate experts!
Anica Jovanovic is an online marketing specialist and copywriter for Advivus. She has worked intensively with SEO and copywriting for several years in the US market and has since worked for an online marketing agency helping clients to succeed with their online marketing efforts.